Thought Your Baby's First Cereal Was Healthy?
Posted in Kid Stuff » For Mom & Dad on Monday, February 8, 2010

Did You Know? Cascadian Farms O’s Changed for the Worse (+ Healthy Alternatives to Cereal)

o's

Here’s the skinny (or not-so-skinny, as it were): Cascadian Farms is owned by General Mills who recently quietly reformulated Purely O’s adding THREE times the sugar, fillers including corn meal and sweeteners including tapioca syrup.

O’s cereals are one of THE most popular first finger foods. They are consumed by babies as young as 8-months-old and General Mills doesn’t have the moral clarity, or just plain business ethics, to tell us? They didn’t even have to advertise the details. How about just informing us to look at the nutrition panel for changes? We can—and should—take it from there.

I don’t know about you, but this enrages me. Makes me wonder what kind of society will live in that we can’t trust the companies that feed our children to keep things like unnecessary excess fat and sugar and endocrine disruptors (e.g., Bisphenol-A) out of our babies’ food and food containers. Or to at least tell us that they haven’t (remember the Sigg debacle?). I guess, as Marion Nestle points out, it’s just business as usual for these big companies.

What do you think? Am I overreacting? Will you keep buying Cascadian Farm O’s? If not, is it just because of the sugar, or also on principle?

If, like me, you plan on giving up O’s all together, consider these breakfast alternatives:

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